Useful Guide to Ecommerce SEO
Search Engine Optimization (SEO) is the scientific art of optimizing your website around specific keywords in order to rank higher in search results, such as Google. Google’s goal is to rank search results that answer all of the searcher’s questions so that they don’t need to return to Google for another answer.
So how do you provide a profound answers that people searching for? Google’s goal is to rank search results that answer all of the searcher’s questions so well that they don’t need to return to Google for another answer. For ecommerce, that means writing thorough, vivid product descriptions with beautiful, eye-catching photography and plenty of reviews to help visitors make purchase decisions. It also means making it easy for visitors to purchase by making the buttons big enough, keeping your site glitch-free, and showing social proof of your best products.
One of the most important aspects of technical SEO in general is indexation. It is a process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Keywords are essential in building a good relevant content around your chosen topic. Use SEMrush to generate a list of keywords your competitors are ranking for, but you’re not. Choosing the right keywords comes down to volume, difficulty, relevancy and intent. Most SEO tools have technical SEO audit functionality. Open SEMrush and choose “SEO Toolkit” from the drop-down list, and then select “On Page & Tech SEO”.
Once you know the right keywords to target, it’s time to put that information to action. This starts with your site’s architecture. Ecommerce site architecture, or structure, is how you set up your navigation, category pages and product pages. At it’s core, it’s about getting the best, most relevant content in front of users and reducing the number of times they have to click to find it.
Another important aspect is link building. The more high quality sites link to your site, the better. Think of link building as the SEO version of word of mouth. While word of mouth and link building will happen organically, you can help expedite the process and amplify the results yourself. One of the major differences between link building for ecommerce and a traditional website is that the ‘authority’ of individual pages is far more important than the authority of the website in general. This is especially true for a merchant with a diverse range of products.
It’s always good to learn more about online business before stepping into the field so to ensure you’re at the right path to generate extra income for yourself. As we all know that there isn’t 100% guarantee that your online business will be successful in the long run, but if you’re aware of the techniques required can help you save a lot of time and effort in achieving success.