How to Get Your First Sale In 30 Days
Setting up your eCommerce store is no easy task. There are so many items to scratch off your checklist if you want to be successful when it’s time to launch your online store. Whether you haven’t started marketing your new business or have been trying to get sales without any luck, getting your first real customer is a key milestone for every eCommerce entrepreneur.
With literally hundreds of channels and tactics and different ways to promote your business, it can be hard to sift through them all to find the ones that make the most sense for your unique business and produce immediate results. To add on to that, it’s easy to fall into the trap of tweaking your store endlessly in the pursuit of perfection, instead of investing that attention on the most important part: driving traffic to your store.
There are several tips to getting customers in an online eCommerce business. One of those tips is by using personal connections to get the word out. There is no shame in getting your friends, family, and co-workers to help spread the word about your products. It may not seem like it counts as a real sale since these people know you personally, but it can be an effective way to get the ball rolling.
Secondly, try to get some free traffic sources. The first sources of traffic you should consider exploring are the free ones that involve sharing your store manually with your network and relevant online communities. Consider offering a discount code to entice people to at least check your store out. Add your store URL to your personal online profiles (such as your Twitter bio or your profile for blog comments), so that every action you take online has the potential to drive traffic back to your store. One thing to take note is not to spam the same audience repeatedly with low quality promotional messages.
You can also consider posting on Forums, Subreddits, Facebook Groups, etc. Don’t underestimate the value of putting a link to your store in the right place. Forums like Reddit, and online communities like Facebook Groups represent an opportunity to reach people who have organized themselves around specific interests. Just do a search for interests that relate to your business. Share a link to your store (perhaps with a discount code) in online communities and forums that your target customers frequent. You’ll have more success if you are already an active member.
Paid Advertising. Put simply, the best way to get targeted traffic quickly is through paid advertising. The good news is that most paid advertising channels allow you to pay per click, and in some instances you can start with budgets as low as $10. Each advertising platform is different, and you should choose these channels based on the kind of users you want access to and the tools they provide for you to reach them. Before exploring paid social media marketing, be sure to populate your main profile’s feed with several posts, so it’s not barren of activity when visitors check it out.
With pay-per-click (PPC) advertising, you can see results immediately if you’re willing to spend money to make money. If you’re going to try your hand at PPC, consider mastering Google AdWords first. AdWords offers a few different options including text ads that show up prominently in search results, and Shopping Ads that show your product photo and price in a more purchasing-oriented format.
Partnerships can be a great way to get your products in front of someone else’s customers. The key here is to look for non-competitive and like-minded brands that already attract the kinds of people you’re looking for. It can take some time and luck to find and create these opportunities, but the trade-off is you can get really creative with the nature of the partnership:
– Run a contest with your product as a prize.
– Package samples of your product or exclusive discounts with complementary products (e.g. a drink mix sample with every order of your partner’s water bottles).
– Sponsor an event.
Other options like posting links in strategic places, influencers, and analyze what works to repeat it for the future. Hopefully, by this point, you’ve tried enough tactics to see a jump in traffic, maybe even some sales. There’s no one-size-fits-all approach to this. Exploring, trying, failing, and improving is the only way to find out what works for you. So get your store out there, because it’s the only way to grow.