How to Build a Successful Online Business
The first and most important success strategy that you can adopt is to treat your home Internet business like a real business, not a hobby. There are basic proven success strategies that the highly successful online business owners put into practice on a daily basis and you can implement them too.
Most people start an Internet home based business while still working a day job in the hope of making some quick and easy money in their spare time. This “part-time” attitude will lead to disappointment and failure. A “full-time attitude” is required to build a successful online business. To build a successful and profitable home based Internet business you need to apply basic business principals with a full time attitude to everything related to the business i.e. Internet marketing, ad tracking, cash flow management, product testing, customer service, website updates and maintenance, email marketing, etc.
People have a tendency to want to over-design their website in an effort to make it stand out or look cool. They may add flash animation, sound in the background, and load the site up with large graphics. This is a huge mistake, especially for business-oriented websites. It is much more important to make sure your design is organized in a way that visitors can easily find what they are looking for at a glance. Music blaring out is actually a pet peeve of many internet shoppers, especially if they are surfing at work as many do. You also want to make sure that the text is easy to read. Dark text on a simple light background is the safest way to go.
When a visitor, a potential customer, emails you or fills out your contact form, it is imperative that you get back to them as soon as possible. People always take mental note of how long it takes an online business to get back to them. Even if you are on vacation, you should either have an employee answering the emails in your absence or take your laptop along and answer the emails while your out-of-town.
Repeat visitors to your online business will increase sales for sure. You can give your visitors a reason to come back in many ways. For example, you can let them know that once a month you post a one-day only sale. Another example might be to write an article and let the readers know there will be a follow-up next month. Make the topic of the follow-up something that people really want to know.
A lot of people forget this, they are not treating their customers as real human beings and are not putting themselves in the customers shoes. Customer service will always be around, that’s why we need to stay good at looking after our clients. If you can’t help them with their request, get back to them and let them know that you have exhausted every avenue to find a way and maybe even refer them onto someone who can help them. Even though you may not be able to help them at that very point in time, they WILL remember you went the extra mile for them and will tell their friends via word of mouth or by social media (which would be great promotion for you), either way, you can rest your head at night knowing that you are doing everything you can to hold a good name for your business and that every one that deals with you is satisfied.
Running a business is inherently risky. Taking the time to learn and evolve is one of the best investments you can make to mitigate these risks.