Digital Marketing Strategies and Trends In 2020
Social media changed the digital marketing landscape. Now, new forces are changing digital marketing again. There’s more emphasis today on personalization, video, micro-content stories, artificial intelligence, visual search and voice search. We’re moving toward a world where technology will be integral in all aspects of our lives, including work, family and social interaction.
The possibilities are endless when it comes to social media marketing. It can be easy to get lost or overwhelmed. So the best way to start when forming your social media marketing strategy is to align it with your business goals. It’s best to keep your goals as specific as possible. If your goal is to increase brand awareness and grow your target audience, consider using ads and use of frequent, high quality posts. Maintain a specific goal for how many attendees you would like and how much you are willing to pay in advertising for each new attendee.
Chatbots are recent technology and will continue to be an important part of digital marketing. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. Top benefits of chatbots are 24-hour service (64%), instant responses to inquiries (55%) and answers to simple questions (55%). These virtual assistants offer outstanding customer service, meeting customers’ expectations and automating repetitive tasks – which means you can focus on more important work.
Personalized content, products, and emails is marketing strategy that uses data like purchase history, consumer behavior and links clicked, as well as sophisticated software to implement campaigns and custom content. Studies show that personalized, triggered e-mails based on behavior are three times better than batch-and-blast e-mails.
Videos have exploded as a marketing trend in the last few years. Take for example YouTube celebrities. Some creators have become worldwide sensations. Today’s digital marketing strategies focus on video to keep engaging your audience over time. Live videos are also becoming more popular. Their unedited nature makes them more genuine and entertaining. They offer every person with a smartphone the opportunity to share their opinions with an audience in real time. As a result, digital marketers have taken live videos seriously. Brands using video messages to communicate with customers are highly creative and appealing.
Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to drive your brand’s message to the larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge following who can help spread the word about your business or product through their social channels. Influencer marketing is also going to be influenced by artificial intelligence. With each year, AI is making the process of finding the right influencers to partner with easier and faster.
Social messaging apps are gaining more popular since people are spending more time messaging each other, it makes sense to market your company’s products and services where your potential customers are hanging out. Social messaging apps can be very useful in sending messages to customers directly, as they allow personalization and add value to users’ experience. In addition, people expect businesses to have a presence on messaging apps because it’s a direct and easy way to interact with them. However posting direct message should only be run with people consent or being displayed at a spot not disturbing the original intend of the messaging apps.
Digital marketing strategies address today’s customer pain points. The rise of artificial intelligence helps to bridge the gap between technology and personalization. Digital marketing trends are counting on shared experiences to make better products, advertise them appropriately and enrich the lives of customers.