Category: eBusiness How-To

Steps to Build Successful Brand

What is a brand? In short, a brand is defined by a customer’s overall perception of your business. A successful brand has to be consistent in communication and experience, across many aspects like your storefront or office, your company’s print, signage, packaging; website & online advertising, content publishing, sales and customer service.

Digital Marketing Strategies and Trends In 2020

Social media changed the digital marketing landscape. Now, new forces are changing digital marketing again. There’s more emphasis today on personalization, video, micro-content stories, artificial intelligence, visual search and voice search. We’re moving toward a world where technology will be integral in all aspects of our lives, including work, family and social interaction.

Critical Mistakes That Will Kill New Online Startups

Statistic shows that retail e-commerce sales worldwide from 2014 to 2023 amounted to 3.53 trillion US dollars and e-retail revenues are projected to grow to 6.54 trillion US dollars in 2022. The e-commerce niche is a fast growing online business that is not yet saturated but certainly is getting fierce competition among all online retailers.

How to Grow E-commerce Business Internationally

International eCommerce is growing quickly and is expected to be a important growth engine for online retailers in the near future. Selling globally has become more and more a significant opportunity for your business in today’s eCommerce. Recent market research shows that the global e-commerce sales are expected to increase nearly 250 percent and will hit the $4.5 trillion mark. Clearly, the e-commerce sector is expected to remain healthy and resilient growth and opportunities are there for business of all sizes.

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