Category: eBusiness How-To

Common Advertising Mistakes to Avoid

It’s always a pivotal decision when come to executing an advertising campaign especially for the small and and medium sized business owners. What more if you’re new to the advertising space. Many questions regarding advertising format, which platform is suitable for your business model, costing and what publication to post in your ad are just a handful of important decision to make for your business success.

Best Price Comparison Engines to Drive More Web Traffic

A price comparison engine is a type of website or an application that displays collective information on a single results page in response to a shopper’s search query from online stores. It’s important to note that price comparison websites do not sell the products themselves. They merely direct the shopper to the site where they can buy it. In another words, if your products are part of a price comparison engine, it’ll link customers to your eCommerce site.

Most Profitable Niches With Low Competition

A niche market is a specific area of marketing which has its own particular requirements, customers, and products. It is about tapping into the mindset of people who have a problem they need help with. People who have disposable income to spend on stuff. People who are ravings fans of something, and habitually spend money on it.

Steps to Build Successful Brand

What is a brand? In short, a brand is defined by a customer’s overall perception of your business. A successful brand has to be consistent in communication and experience, across many aspects like your storefront or office, your company’s print, signage, packaging; website & online advertising, content publishing, sales and customer service.

Digital Marketing Strategies and Trends In 2020

Social media changed the digital marketing landscape. Now, new forces are changing digital marketing again. There’s more emphasis today on personalization, video, micro-content stories, artificial intelligence, visual search and voice search. We’re moving toward a world where technology will be integral in all aspects of our lives, including work, family and social interaction.

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