Best Price Comparison Engines to Drive More Web Traffic
A price comparison engine is a type of website or an application that displays collective information on a single results page in response to a shopper’s search query from online stores. It’s important to note that price comparison websites do not sell the products themselves. They merely direct the shopper to the site where they can buy it. In another words, if your products are part of a price comparison engine, it’ll link customers to your eCommerce site.
If effectively using a price comparison engine, it will help to grow your business in the long run. Firstly, we need to understand why people go to price comparison websites? They open the eyes of buyers to multiple not-too-known online retailers who offer their desired product at a very affordable price. This also saving people time of trawling through multiple individual websites finding the cost of their desired item in few clicks, gathering a large amount of info of sellers, online coupons, discount deals along with the current best prices offers.
On the business side, each price comparison site is a little different. Essentially, you pay a certain fee, submit the required content (product photos, URL, price, description, etc.), and list your products. Your products will then show up for relevant searches along with comparable products, ranked by price. This is especially helpful for informing your pricing strategy. You don’t want to be priced too much above similar products, but you need to make sure you charge enough to turn a profit.
Below are some top price comparison websites and what they have to offer.
1. Google Shopping
Google Shopping is probably the largest and best-known comparison shopping engine. Products submitted to Google Shopping will also be displayed in standard Google search results and are integrated with Google Ads, the pay-per-click platform. They can compare product pricing between competitors. Store owners, as well as dropshippers, have the opportunity to drive traffic to their store by simply adding their products to Google Shopping. Low margin products can possibly of higher risk to your profit potential but if you factor in the re-marketing potential you get from each new sale from the comparison shopping engine, you might achieve success eventually.
PriceGrabber (PG) is a very popular price comparison website that is great for all product categories. It features a no minimum bidding model, which means you can pay as low as 1 cent for poorly converting products. This makes PriceGrabber one of the best comparison shopping engines to start out on because of the low risk associated with setting up a campaign. There are no long-term contracts or sign-up fees, so you can pull a product at any time if it’s not generating any revenue. It also provides hands-on help with campaign setup and maintenance.
Shopzilla is another site with millions of monthly visitors and a pedigree dating back to 1996. If you choose to partner with Shopzilla, you’ll also be given a Shopping Report Card. This will inform customers about your performance as an online store. With a good sales track record, you’ll be able to attract customers who might not have heard of your brand before.
4. Amazon Product Ads
Amazon Product Ads (APA) is a comparison shopping engine CPC program separate from Amazon’s Marketplace program. It receives a of of quality traffic because people rely on Amazon’s good reputation for comprehensiveness in terms of its product database as well as its reputed customer service. When you register for Sponsored Products you can upload your products manually or via FTP. Amazon will then create ads for your products using the information provided in your product file. When you set your budget, your ads will go live and you’ll pay per click.
BizRate is one of those user-friendly price comparison sites that not only helps people compare prices but gives special deals on items. Its search feature helps prospective customers narrow down their choices while also giving them price alerts for products they’re interested in.
Become is another leader in the CSE (Comparison Shopping Engine) space, allowing shoppers to compare prices, read or write product reviews, and simply search for the best possible online shopping deals and lowest prices.
Price comparison engines get your products out to the masses and send people to your sales funnels. It is essential to provide genuine product descriptions that reflect the true picture of the products so customers do not end up paying for fake, substandard or counterfeit products. This helps in improving overall ratings for your online store in the long run.